2025
Branding
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Green Giant Rebranding
Details
Green Giant is rebranded to resonate with younger, health conscious audiences by repositioning it as a modern, wellness focused lifestyle brand. Inspired by superhero storytelling, each vegetable is transformed into a “superfood weapon” with its own persona. The visual system includes bold posters, character driven packaging, and a conceptual vegan café extension—creating a clean, empowering identity that makes vegetables feel fun, powerful, and culturally relevant.
Green Giant is rebranded to resonate with younger, health conscious audiences by repositioning it as a modern, wellness focused lifestyle brand. Inspired by superhero storytelling, each vegetable is transformed into a “superfood weapon” with its own persona. The visual system includes bold posters, character driven packaging, and a conceptual vegan café extension—creating a clean, empowering identity that makes vegetables feel fun, powerful, and culturally relevant.
