2025
Branding
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Routes to Roots
Details
Routes to Roots is a branding project that reimagines the historic CRRNJ Terminal as a community garden for immigrant families. Drawing from the site’s history as a key departure point for newcomers arriving through Ellis Island, the project connects food, memory, and place. The visual identity merges botanical aesthetics with 1930s railway ephemera to celebrate cultural diversity while honoring the terminal’s legacy.
Routes to Roots is a branding project that reimagines the historic CRRNJ Terminal as a community garden for immigrant families. Drawing from the site’s history as a key departure point for newcomers arriving through Ellis Island, the project connects food, memory, and place. The visual identity merges botanical aesthetics with 1930s railway ephemera to celebrate cultural diversity while honoring the terminal’s legacy.
